Founder & Growth Advisor, Fokal Consulting
Murat Yatağan
Murat is the founder and growth advisor of Fokal Consulting. He leads every engagement personally.
He spent five years inside Google Search Quality working on global markets, then led growth at Brainly and Global Savings Group before building Fokal into an advisory practice for post-PMF companies.
Five years inside Search
From 2010 to 2015 Murat worked in Google Search Quality on global markets. The work was about how ranking and quality are actually decided, not how the industry guesses they are decided.
That distinction is the foundation of everything Fokal does. Most advisory work reverse-engineers Search from the outside. Murat's judgment was formed on the inside, and it is why the Fokal Lens begins with diagnosis rather than recommendations.
Operating before advising
After Google he moved into operating roles. As VP of Growth at Brainly he led growth on a platform that reached 400M+ monthly unique users across eleven markets. Before that, as SEO Director at Global Savings Group, he ran organic growth across a portfolio of commercial brands.
Those years matter for a specific reason: he has been the person accountable for the number, not only the person advising on it. He knows what a roadmap looks like when it has to survive an engineering backlog, a quarterly target, and a board conversation.
The practice today
Murat founded Fokal in 2015. The firm advises post-PMF companies on organic growth and AI Search visibility, embedded as fractional growth leaders rather than as an outside vendor. Engagements run three and a half years on average.
Alongside client work he judges the industry's work at the Global, European and MENA Search Awards, mentors startups through Google for Startups and HubSpot's GTM program, and invests at pre-seed and seed stage.
The thesis
Search is not dying, it is re-segmenting. Some buyers still click a result and some now read an answer a model assembled without ever showing them your site.
Both journeys reward the same things: clear entities, legible structure, evidence a machine can verify, and authority it has reason to trust. Authority built for answer engines today is the durable advantage of the next decade, and it is what Fokal builds from inside client teams.
One call. A straight answer.
One call to see whether your situation fits the Fokal Lens. We'll tell you honestly if it doesn't.
You're past product-market fit. Organic matters to your model. Your team will own execution alongside us. If that's you, we should talk.