Fokal / About
About usInside the system, before advising on it.
Fokal is an organic growth and AI search advisory, founded in 2015. We embed as fractional growth leaders, integrated closely enough that we work as if we were internal hires.
The team is small on purpose. It is what makes it possible to run the Fokal Lens properly on every engagement rather than partially on many.
Two people, both senior.
Five years in Google Search Quality, then growth leadership at Brainly and Global Savings Group. He leads every Fokal engagement personally.
Read more about Murat →
He runs the competitor analysis, the audits, and the data work behind every engagement, and keeps the client program on track.
Read more about Emre →Small by design.
No juniors inheriting your account, no handoffs after the pitch, no account manager between you and the thinking. Murat leads every engagement, with senior execution alongside.
A small advisory team caps how many engagements can run properly at once. That constraint is deliberate, and it is why the first conversation is about fit before it is about scope.
Every recommendation arrives with the reasoning attached, so your team can challenge it and you can defend it internally without us in the room.
We coach your team to own the roadmap. Engagements average three and a half years because the work compounds, not because the dependency does.
One call. A straight answer.
One call to see whether your situation fits the Fokal Lens. We'll tell you honestly if it doesn't.
You're past product-market fit. Organic matters to your model. Your team will own execution alongside us. If that's you, we should talk.